Developed in conjunction with Sirlin Enterprises, the prototype wrap was shown to customers visiting the Kenworth booth during the show.
“We wanted to show customers a new, unique way of spec’ing their Kenworths to further emphasize their commitment and passion for The World’s Best® trucks,” said Judy McTigue, Kenworth director of marketing planning and research.
Kenworth plans to launch the Kenworth Wrap Program in the near future. The colorful wraps will provide a distinctive and eye-grabbing upgrade, and each design will be available with a large number of solid paint colors. The Kenworth wraps are expected to cover three different levels of detail, offer long-lasting durability, and cost many times less than paint.