MATS 2012: Western-Star presented its new custom graphics package
Western-Star presented its new Custom Graphics Package at the 2012 Mid-America Trucking Show. Each vinyl graphics package offers customers aesthetic customization options, and is designed to complement Western Star’s standard finishes.
The package options are available in black, white, viper red, blue or green and customers can also add their company logo and colors to the graphics designs. Customers can choose from five different design themes: Torch – Flames in blazing colors give a fiery look to the truck’s exterior; Smoke – The hazy design adds a cool, confident touch; Flare – A bold design featuring flared, smooth lines enhances the truck’s rugged nature; Razor – This jagged-edged design adds a sharp, alternative look to the cab; Ripped – A two-toned, streaked design tears across the cab, reinforcing the truck’s toughness.
“Western Star customers value the highly customizable nature of our trucks, and these new graphics packages not only bring that reputation to life in a very visual way, but also allow our customers to make their trucks truly one-of-a-kind,” said John Tomlinson, product manager, Western-Star.