Daewoo Prima Bling

At the Seoul Motor Show Tata-Daewoo company has presented a concept truck Prima Bling, based at the Daewoo Prima. The concept has a unique design of the front end of the cab with high roof. The chassis has received plastic cover of the original design with rear LED lights.

Wheels are closed by odd plastic skirts of unknown purpose. Even the engine and gearbox have their own plastic covers. So, this is a plastic paradise on wheels.

I think, technically the Prima Bling does not differ from the standard Prima with the wheel configuration of 6×2.

The dashboard from the regular Prima truck is supplemented with the compartment above and below. Both the chairs, of course, are covered with leather, and the passenger can also rotates up to 90 degrees. Joystick of the automatic transmission is installed on an arm of driver’s chair.

In fact, the purpose of creating of this concept is obvious – the Tata-Daewoo is keen to break into the European market and creation of this unique and beautiful concept is the first step toward drawing attention to Tata-Daewoo brand.